$MCD - The problem I see with McDonald's is that there is a lot of competition in the same strip malls and shopping centers. And the competition sells better food at a similar price!
That being said, my local Mickey D's is always busy. I also find myself going there more often because of the "supersized" menu issue the linked-to article claims is a problem. I like salads and I do stop there for a coffee now and then, too.
I do think the company can continue to expand into new markets and neighborhoods, while maintaining existing customers. But it seems as if it will be difficult to expand the visits-per-week from existing customers.
Disclosure: long $MCD
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McDonald's Menu Problem: It's Supersized
Julie Jargon
The Wall Street Journal. - The Wall Street Journal. - Wednesday, December 3, 2014
McDonald's Corp.'s menu may have grown too big to succeed. The fast-food giant has added oatmeal,...
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