$CARB missed growth targets due to Rush Limbaugh decision; stock falls 15%.
Remember the Rush Limbaugh vs. Sandra Fluke clash that caused Carbonite to withdraw its ads from the conservative's talk show? Oops. The company missed and the stock tanks.
Lesson learned? Advertising helps drive revenues. Advertise.
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Carbonite (CARB) CEO David Friend admits the decision to withdraw from sponsoring the Rush Limbaugh show after the radio host called a woman a "slut" on the air didn't pay off for shareholders. CARB's Q2 results missed growth targets and its stock price fell 15%. Friend says that while he stands by the decision, the move caused "a bigger hole in our revenue than we thought."
SEEKINGALPHA.COM: SA CURRENTS | AUGUST 11, 2012
http://pulse.me/s/c9AFo
Carbonite (CARB) CEO David Friend admits the decision to withdraw from sponsoring the Rush Limbaugh show after the radio host ... Read more
--
Sent via Pulse
Carbonite (CARB) CEO David Friend admits the decision to withdraw from sponsoring the Rush Limbaugh show after the radio host called a woman a "slut" on the air didn't pay off for shareholders. CARB's Q2 results missed growth targets and its stock price fell 15%. Friend says that while he stands by the decision, the move caused "a bigger hole in our revenue than we thought."
SEEKINGALPHA.COM: SA CURRENTS | AUGUST 11, 2012
http://pulse.me/s/c9AFo
Carbonite (CARB) CEO David Friend admits the decision to withdraw from sponsoring the Rush Limbaugh show after the radio host ... Read more
--
Sent via Pulse
