Monday, June 21, 2010

E-Readers React to iPad

Price Cuts Electrify E-Reader Market

[0621kindle]

Two of the leading makers of electronic-book readers, threatened by the success of Apple Inc.'s iPad, slashed prices Monday in a move that could further drive e-readers into the mainstream.

Early Monday, Barnes & Noble Inc. cut the price of its Nook e-reader to $199 and introduced a Wi-Fi-only model for $149. Hours later, Amazon.com Inc. lowered the price of its Kindle e-reader to $189.

Both the Nook and Kindle previously sold for $259. While that was well below the iPad's starting price of $499, the e-readers lack the hit Apple product's color screen, ability to display video and websites, and thousands of specialized applications, or apps.

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I've been using the $AAPL iPad to read books. It's heavy. But who wants to spend the cash on something lighter? Now, the other e-book readers are coming down in price making them an intriguing option.

(For those of us who can never have enough technology...)

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