What? It's the Roku Netflix Player! Those of you who subscribe to NFLX are aware that they have a "watch instantly" feature, where you can watch movies on your PC. But who wants to sit at their desk in front of their monitor watching a 2-hour movie? This is a box that hooks up to your TV (via ethernet or wifi), and you can watch anything in your NFLX instant queue on your TV. Price? $99.
I know there are other options out there. The reviews of the product are great, though the comments indicate that tech-savvy folks may want to explore other options. For example, Apple TV does a bunch more, but the purchase price is much higher and you have to buy your movies for download. NFLX lets you watch all the movies you want instantly included with your monthly subscription price.
You could also drag cables all over the place to hook up your desktop or laptop to the TV. But then you're spending money on additional cables, and have to have a PC fired up, running, burning electricity, and making noise.
Granted, the number of instant movies available is small. Mostly older movies and older TV series. But $99? Cheap enough to buy and try.