I ordered something over the internet the other day and the company asked me for shipping information. Would I like it shipped:
- $12.99 for overnight by plane
- $8.99 for three day by truck
- Free by duct taping the package to the back of a turtle and pointing it in my direction.
Of course, I selected Free. After all, I've read The Millionaire Next Door and realize that these are the kinds of decisions made that over a lifetime can add up to millions. After the order, the confirmation email said "Congratulations, you've been updated to three-day shipping for free!"
I wonder how many folks are getting ripped off $8.99 for the three day?